Are You Prepared For Next-Gen Email Security? (Yes!)


Google's RETVec tool is an effective and simple way to make Gmail a spam-free space.

What exactly is RETVec? mes To put it simply, RETVec stands for Resilient Efficient Text vectorizer and acts as an extension that helps Gmail to detect annoying spam emails more efficiently.

Did you know spammers can be very clever at trying to bypass our security? Some spammers employ invisible characters (e.g. "3xpl4in3d instead of "explained") or typos as means to bypass RETVec; however, RETVec has been specially trained to counter all these strategies.

Google describes it as mapping words and phrases to real numbers, then using these numbers to analyze, predict and detect word similarity - almost like giving Gmail an enhanced spam radar system.

What are the Benefits? With RETVec, Gmail's spam detection rate increased by 38% and false-positive rate dropped almost 20% (19.4% less false alarms).

Some of you may be suspicious that this is a scam, however there is one important detail you need to keep in mind, particularly if you send promotional emails.

RETVec's increased vigilance may cause legitimate emails to be caught by its email analytics and possibly be diverted as spam, so keep a close watch on your email analytics to make sure that all messages reach their intended targets.

RETVec not only offers greater security, it is also more efficient. Google reported that TPU (Tensor Process Unit), used by models, had fallen by 83% resulting in lower computational costs and quicker delivery; both essential factors when dealing with large scale models and devices. RETVec offers both improvements - security and efficiency are achieved simultaneously!

Spam is one of the primary tools used by cyber criminals, but RETVec helps us stay better protected. It safeguards our data while clearing our inboxes of any unwanted messages.

Don't fret if you don't use Gmail; other email providers, like Microsoft and AOL, may provide similar protections in the near future.

Reach out if, in the interim, you would like your email security reviewed. 📞 (404) 932-5940 or 📩