Have you just made an exciting announcement to your clients - such as the release of a new product or sale - and need help spreading the news? Now is the time!
Your next step should be to open your email program, add everyone in your contact list to it, and press the send button.
Take a second to reflect - perhaps this is not what you want to do?
Consider these points before sending emails:
Outbound Speed Limitations
Internet service providers tend to set restrictions on how many emails a consumer's email account can send within a set period in order to prevent spamming.
Your messages could be blocked or delayed if they exceed the throttling thresholds.
Your marketing communications must reach customers as quickly as possible, yet if sent from a personal email account they could get caught in the queue and become lost in translation.
Blacklisting Danger
Spam filters become alarmed when mass emails sent from private domains reach recipients' spam folders, sending your business correspondence into Spam folders as a result of blacklisting your IP or domain address. Unfortunately, this process cannot easily be reversed; once blacklisted it can take time and effort to clear off of their lists of possible spammers.
Lack of Tracking and Insights
Without analytics on click and open rates, you won't know which content or messages are engaging your audience. Email marketing platforms provide data about which emails were most successful so you can optimize future campaigns more easily; tracking unsubscribe links in personal emails is also difficult.
Understanding engagement metrics will enable you to eliminate guessing what prospects and customers want.
Unsubscribing from an email could indicate that recipients don't wish to receive it or didn't expect it; if a sale fails due to low conversion rates, it may not necessarily be because nobody opened the email announcing it.
Non-compliance Unsubscribes and List Exposure
Many jurisdictions allow recipients to opt-out from receiving further emails automatically, violating local laws in doing so and potentially leading to legal issues or complaints that can harm both your brand's reputation and business operations. If you send from your personal mailbox this could expose it further and incur legal ramifications that can negatively impact its future success.
Once you enter their email addresses in the CC field (carbon copy), all recipients' emails will become public knowledge.
BCC (blind Carbon Copy) can be used to mask these addresses; however, spam filters often view BCC with suspicion.
Small businesses must abide by the rules of segmentation, double opt-in and compliance.
We can assist in sending bulk emails efficiently through an email marketing company so that you can focus on growing your business while we take care of all the backend work.
Reach us now on 📞 (404) 932-5940 for any more information!
